A digital signage project can generate revenue when the system is sold and installed.
The bigger opportunity may begin after the installation.
Digital signage software, technical support, content management, device services and account expansion can give providers ways to continue earning revenue from customers they have already acquired.
Start With the Customer Relationship, Not the Installation
After the screen is mounted, the customer still needs software, support, changing content and functioning devices.
Ask: What will this customer continue needing from us after the system goes live?
How Do Digital Signage Companies Make Money?
1. Digital Signage Software
Customers need a CMS to upload media, build playlists, schedule content, manage screens, organize locations, manage users and control permissions.
Software can become a monthly or annual customer service.
2. Technical Support
Recurring support can cover login problems, user questions, scheduling assistance, player troubleshooting, connectivity, account configuration and software questions.
Define what is included and distinguish remote support from on-site work.
3. Device Monitoring and Management
Providers can offer device-status monitoring, offline-device response, remote troubleshooting, player administration and replacement coordination.
How MSPs Can Add Digital Signage as a Managed Service
4. Content Management
The provider can upload customer media, schedule promotions, update playlists, remove expired campaigns and coordinate content across locations.
The workload included should be defined.
5. Content Creation
Promotional graphics, menus, templates, motion graphics, video editing and campaign assets can be billed separately or incorporated into a recurring package.
6. Account Administration
Multi-location customers may want help adding users, changing permissions, organizing locations, adding screens and managing player assignments.
7. Reporting and Account Reviews
Scheduled reviews can cover active screens, device status, new locations, upcoming projects, content needs and support activity.
Package Recurring Services Together
Service levels can combine software, remote support, monitoring, administration, content updates and creative services.
How to Create Digital Signage Service Packages for Your Customers
Recurring Revenue Needs Recurring Value
Customers should understand what they receive each month, whether that is software access, support, monitoring, content, creative work, device management or administration.
Don't Hide Everything Inside One Monthly Fee
Internally, understand the cost of every included component.
A bundle may be simple for the customer while still requiring detailed cost tracking by the provider.
How to Price Digital Signage Services for Your Customers
Standardize the Services You Sell
Define basic support, content management, device management and creative services so the offer is repeatable and measurable.
Add Recurring Revenue to Existing Installation Customers
Past installation customers may need software, monitoring, support, content services or additional displays.
How AV Installers Can Turn One-Time Projects Into Recurring Revenue
Existing Business Customers Can Be the Fastest Starting Point
MSPs, IT companies, marketing agencies, sign companies and AV integrators can introduce signage to businesses that already buy other services.
How to Add Digital Signage to Your Existing Product Portfolio
Customer Expansion Can Grow Recurring Revenue
Additional screens, locations, service levels, content services and device management can increase recurring revenue without acquiring a new customer.
Multi-Location Customers Can Be Particularly Valuable
A successful pilot may lead to a broader rollout and a larger recurring software and service base.
How to Manage Digital Signage Across Multiple Customers and Locations
Retention Matters as Much as New Sales
Recurring revenue compounds when customers stay.
Platform reliability, support, expectations, training, billing accuracy and account management can all affect retention.
Track Monthly Recurring Revenue
MRR is the recurring monthly revenue from active accounts.
Track new MRR, lost MRR, expansion MRR and average recurring revenue per customer.
Monthly Recurring Revenue vs. One-Time Digital Signage Sales
Don't Confuse MRR With Profit
Software costs, support labor, content labor, payment processing and account-management time still matter.
Is a Digital Signage Business Profitable?
Annual Agreements Can Improve Revenue Predictability
Longer agreements can establish expectations around pricing, services, support, renewal and responsibilities.
Billing Needs to Scale Too
Recurring invoices, payment collection, service changes, added screens, removed screens and renewals require accurate systems as the customer base grows.
Avoid Overloading the Monthly Package
Be cautious with undefined unlimited content, support, design or on-site service.
Build Recurring Revenue From the Beginning
Show customers the initial investment and the ongoing service separately in the original proposal.
Use Technology That Supports a Multi-Customer Business
Providers may need to manage multiple customers, locations, users, permissions, devices and hardware environments efficiently.
Zoney is built for resellers, integrators and service providers managing digital signage for their customers.
Why Zoney Is Built for Digital Signage Resellers and Integrators
Build a Base, Then Grow It
New projects create customer relationships. Recurring services allow those relationships to continue producing revenue after installation.
Continue with How to Find Your First Digital Signage Customers, or start a free Zoney trial or schedule a partner call.